There’s no need to deep research to find copywriting legend, here are the best practices and resources to learn copywriting.
Start here to learn the basics of copywriting:
In copywriting, one item matters more than everything else put together.
That’s right, you need the perfect headline and your job is basically done.
There is common rule spend a half time on headline and other half on all other copy that you need for your compaign.
I believe it’s not enough. I would spend 70% of my time getting the right headline.
After you’ve got the basics of copywriting down, spend the bulk of your time learning how to write best headlines:
Once you have know how to write headlines, after it you have to learn the tricks and hacks of copywriting.
There are few out. All these small tricks will add up and give a huge edge in persuasion.
When learning how to be a better copywriter, it’s hard to understand how much copy to write.
If you ask an expert copywriter’s he will say: “The copy should be as long as it needs to be and no longer.” He may be right or you may be find this answer unsatisfying.
You should use both pictures and graphics to get customers’ attention.
LONG VS SHORT
The way to know for sure is you need to test the response rate your copy receives, to see which converts at a higher rate — long or short copy.
When a brand is well-known, it doesn’t need as much marketing copy as a new brand does.But when people don’t know much about your brand, you’ll have to create marketing copy that is longer.
And the reason for that is when people aren’t familiar with your brand, they tend to have more questions and concerns.
Through longer marketing copy, you can answer these objection
There are some rules you can follow. These rules provide guidelines when it better to write longer or shorter copy.
1. Only write as much as you need to write and no more
2. Long copy answers more objections
3. Sometimes short copy is better
People also argue over what matters more: design or copywriting. Designers love design. Copywriters love copy. Here are some guidlines you should know. Design and copy need to work together to optimum the good result.
1. Design Sets the Stage for the Offer
You have to live in present design you can’t design 90s designs if you follows current design trends, then you’ll be perceived as up to date. Your site’s design affects how your company will be perceived. Also good copy is equally important.
2. The Point of Your Copy Is to Get Read
Imagine if there are ad and it have only image, you don’t get right thing. And there is other ad which include both image and text, At this point you understand what’s going on. The ad makes sense. It has meaning.
So design doesn’t work by itself. It takes good copy to get your message to understand and to cause the picture to make sense.
When i use tricks and best practices, all of my major wins have come from deep research and nonstop testing of ideas.
During my A/B testing programs, I’d only see 20% of my tests become winners even when I was completely convinced that each test was a brilliant idea.
These days, I start by doing deep copywriting research to understand my market as much as possible, then I jump into back-to-back copywriting testing until I find the option that works the best.
Then whenever I’m stuck, I go back to the research, brainstorm some more tests, and keep cycling through. Sooner or later, I find the next big winner.